The Game

Dream It

It usually comes to me in a dream even if I find it in the street after it came to me. That’s the easiest part for me. It just comes in the night from someplace else.

Create it

This is the hardest part. Turning a dream into reality isn’t easy. I’m not a studio guy so I have to see it, recognize it and point the camera in the right direction. That’s really all it is.

Make It

This is what happens in this digital darkroom. Or, my living room. The photographed is changed, finished or modified. It’s where everything changes or not. The picture always leads the work.

Sell It

This is where the trick lies. Getting people to look at your work is everything. You can’t work in a vacuum. You need the exchange of energy between creator and viewer.